Now that we are in the 21st century, the era of technology is king. Before, everything was done onthe computer, but no with the introduction of mobile technology such as PDA's and smartphones, theinternet has now shifted from your desk to the palm of your hand. With this shift comes new strategiesfor online marketers, especially Affiliates. This opens up a brand new area that hasn't been aroundfor long and doesn't have an area of set rules. Currently there are four main uses of mobile affiliatemarketing Click-to-call, Smartphone Applications, SMS campaigning, and mobile landing pages.
Click-to-call is one type of mobile marketing campaign chosen by affiliates. Also called Pay-per-call,it allows the affiliate to focus on a set of phone numbers and send them their ads. It is very easy forthe recipient to interact with this form of advertising, all they have to do is click and they are takento wherever the marketer wants them to go. This ultimately gives the marketer great increases inconversion rates.
The next form of mobile affiliate marketing is Smart Phone Applications (Apps). These Apps are veryhot these days, mostly on blackberry, iphone, and droid phones. Apps come in different shapes andsizes and cover a wide variety of subjects, but one thing is common on mobile apps, they all are openfor ads. Selecting an app that deals with your specific demographic can certainly increase business. TheApp market is growing at light speed right now and isn't stopping anytime soon.
Mobile sites are another alternative for mobile marketing. This idea generally means taking yoursite and making it accessible for viewing on a cell phone. For this online marketers need to do someresearch about what specifications your site needs in order for it to be phone-friendly. This way ofmarketing allows people an alternative to viewing your site on the computer, now they can view it ontheir phones. SMS campaigning is a fourth way of mobile marketing, it gives the Affiliate an alternative to emails.
Nowadays people communicate by two major forms email and text messages. Email marketing hasbeen around for years but SMS marketing is a new idea that is just being explored. One major problemwith email marketing is that it barely gets opened by the recipient, winding up in spam folders. On theother side SMS marketing is pretty much guaranteed to be opened by the recipient upon arrival.
Every form of mobile marketing is being adapted every second. It is important to keep up with the timeand the trends to capitalize your profits. Technology is growing day by day and soon who knows whattypes of marketing will be implemented with new discoveries in technology. Don't be stuck in the past,look into the future, it is full of great opportunities.
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